Effect was founded in 2010 by Casey Allred and Bushra Zaman, with passion to make education accessible for all of India’s underprivileged children. Between college semesters, they travelled back and forth to India to open a school in rural Bihar, India. In 2011, Casey received the Utah Campus Compact award for his work, Effect was awarded the Bill E Robins; Organization of the Year, and Effect brought on a new key team member, Moline Dastrup.
Using research collected from that pilot school, Effect uncovered high demand in the educational market where parents, especially those from the bottom of the pyramid, are willing to spend up to 13% of their income on education. With full enrollment in three months, low start-up costs, and a successful teacher training program, the Effect team quickly turned to researching a reformed view of private schools that met the global demands of an illiterate population without the short-term reliance on foreign aid or philanthropy.
Transpiring from that research was the foundation for a streamlined system of high-impact schools that return a profit and maximize reach. Effect has developed a lean chain of private schools that will educate the world’s poorest children. Unlike failing government schools and ill-equipped private schools, Effect’s model provides the highest quality education available to the poor. Effect offers a market-based approach to solving the education achievement gap in low-income communities.